Background

BrightScale Agency is a mid-sized Amazon marketing agency managing more than 40 client accounts across North America and Europe. Their client portfolio includes private label brands, resellers, and hybrid models. While the agency had strong expertise in advertising and brand growth, they struggled with one recurring issue: profitability visibility. Each client had different spreadsheets, reports, and cost structures. Consolidating this into clear, actionable profit reporting was labor-intensive and often error-prone.

The Challenge (Before Sellerboard)

• Fragmented reporting: Account managers manually exported data from Seller Central and combined it with ad spend reports and client-provided cost sheets. This process often took 4–6 hours per client, per month, delaying decisions.
• Limited PPC profitability insights: Amazon Advertising dashboards showed clicks, spend, and ACOS, but not margin or net profit. This made it difficult to evaluate whether campaigns truly improved client profitability.
• Inventory blind spots: Clients frequently asked the agency to forecast reorders, but the team lacked a reliable, scalable way to calculate stock levels, sales velocity, and reorder dates.
• Client communication hurdles: Without a unified, visually clear report, clients questioned recommendations and sometimes doubted whether ads were actually profitable.

The result: account managers spent more time collecting data than optimizing accounts, and clients lacked confidence in the numbers.

The Solution (Implementing Sellerboard)

BrightScale rolled out sellerboard across their client base, focusing first on accounts with large SKU catalogs and heavy advertising spend.

Key sellerboard features adopted:

• Profit Dashboard: Consolidated all fees, COGS, refunds, shipping, and ad costs into one net profit calculation. Account managers could now show exact profitability at account, product, or SKU level.
• PPC Dashboard with Bid Automation: Allowed the agency to analyze campaigns not just on ACOS but also on margin and net profit, and apply automated bid adjustments aligned with client goals.
• Inventory Planner: Provided clear reorder recommendations, adjusted for out-of-stock periods, lead times, and seasonality, reducing reliance on Excel sheets.
• White-labeled client reporting: Sellerboard reports were exported and branded for client presentations, giving a professional edge without additional manual work.

Results (After Sellerboard)

• 80% reduction in reporting time: Monthly reporting dropped from ~4–6 hours per client to under 1 hour. The saved time was reallocated to campaign optimization.
• Improved client trust: With profitability shown down to SKU level, clients better understood how ads and operations impacted the bottom line. One client reported: “For the first time, I see exactly how refunds and ad spend eat into margins — it makes the strategy discussion so much clearer.”
• Measurable profitability gains: By leveraging sellerboard’s PPC bid automation, BrightScale improved average ACOS-to-margin alignment by 12 percentage points across pilot accounts in three months.
• Proactive inventory planning: Clients avoided costly stockouts during seasonal peaks, as sellerboard flagged reorder dates and quantities earlier. One supplement brand avoided an estimated $25,000 in lost sales during Q4 by placing reorders on time.
• Agency differentiation: Sellerboard became part of BrightScale’s service pitch, giving them a competitive advantage when acquiring new clients. Prospects valued that the agency could not only drive sales but also guarantee transparent profitability tracking.

Conclusion

For BrightScale Agency, sellerboard was more than just another analytics tool — it became the foundation of client trust and operational efficiency. By cutting reporting time, adding real profit context to ads, and preventing inventory disruptions, sellerboard helped the agency scale its portfolio profitably while strengthening client relationships.