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Repricing built
on accurate profit analytics

Compete for the Buy Box with strategies for profit, sales, or stock clearance. Set minimum prices based on your costs, Amazon fees, and target ROI or margin.

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Included in every sellerboard plan.
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  • Win the Buy Box on your terms

    Steps your price down until you win the Buy Box, then walks it back up to recover margin, each increase smaller and slower than the last, so you hold the Buy Box while earning more per unit.

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    Steps your price down until you win the Buy Box, then tracks your nearest competitor's price to hold it for as long as possible. Use it on launches and on listings where velocity and rank matter more than margin.

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    Set a date you want the remaining units gone by. The Repricer weighs your sales velocity, your units on hand, and the time left, discounting harder when you fall behind pace and easing off when you're ahead, so the discount only ever goes as deep as the deadline requires.

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  • Price every product on its real economics

    Cost of goods, Amazon fees, VAT, shipping, profit targets — it’s all in sellerboard already, calculated to the same standard as your profit dashboard. The Repricer prices directly against those figures, so a price that wins the Buy Box is still a price worth selling at. When your landed cost changes, your floor moves with it. Nothing to re-enter, nothing to keep in sync.

  • Set your price floor and ceiling

    Set your minimum and maximum price as a formula based on ROI, target margin, or COGS plus a percentage. Need something specific for one listing? Type exact values at product level and they override the formula.

    Already keep min and max prices in Seller Central? Tell the Repricer to respect them and it applies whichever limit is tighter, yours or Amazon’s.

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  • Check whether winning the Buy Box paid off

    Buy Box share for the last 24 hours, margin and ROI for the last 30 days, your current price shown against its bounds, a chart of your price against the lowest Buy Box price with your Buy Box periods shaded, and a log of every single price change.

    Knowing you won the Buy Box is one thing — this tells you whether winning it was worth it.

  • Reprice across every marketplace and channel

    All your Amazon marketplaces, and FBA, FBM-Prime and Regular FBM alike, with the same repricing logic across all of them. Filter the dashboard by marketplace, fulfilment channel or stock on hand, and switch products on in bulk rather than one at a time.

Put your pricing strategy to work

Choose your repricing strategy, set your price limits, and track the impact on your profit.

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Supported marketplaces

  • United States US
  • Canada CA
  • Mexico MX
  • Brazil BR
  • Belgium BE
  • France FR
  • Germany DE
  • Italy IT
  • Netherlands NL
  • Poland PL
  • Spain ES
  • Sweden SE
  • Turkey TR
  • United Kingdom UK
  • Ireland IE
  • Australia AU
  • Egypt EG
  • India IN
  • Japan JP
  • Saudi Arabia SA
  • Singapore SG
  • United Arab Emirates UAE
  • South Africa ZA