Automated bid optimization
Based on the estimated profit, sellerboard calculates the Break-even-ACOS and the Break-even-bid for every keyword and makes recommendations on how to optimize your bids. Sellerboard will assist you by reaching the target profitability/ACOS for your PPC campaigns and saving your precious time. Your bids will be automatically adjusted based on your target ACOS and chosen strategy.
There are 3 standard sellerboard strategies you can choose: Fast, Slow and Moderate, (these strategies differ by the minimum number of clicks within the last 30 days, required to make a decision to change the bid and the bid change rate in terms of the number of steps from the current bid to the target bid). If these pre-set strategies do not suit your needs, there is an option to create a custom strategy.