PPC profit & loss dashboard

The PPC dashboard tracks the profitability of your PPC campaigns, ad groups and keywords. We have developed an unique algorithm, which estimates profit by PPC campaign. This tool will help you understand how successful your campaigns are in order to make the right decisions about your advertising strategy.

Automated bid optimization

Based on the estimated profit, sellerboard calculates the Break-even-ACOS and the Break-even-bid for every keyword and makes recommendations on how to optimize your bids. Sellerboard will assist you by reaching the target profitability/ACOS for your PPC campaigns and saving your precious time. Your bids will be automatically adjusted based on your target ACOS and chosen strategy.

There are 3 standard sellerboard strategies you can choose: Fast, Slow and Moderate, (these strategies differ by the minimum number of clicks within the last 30 days, required to make a decision to change the bid and the bid change rate in terms of the number of steps from the current bid to the target bid). If these pre-set strategies do not suit your needs, there is an option to create a custom strategy.

Keyword harvesting & automation

You can automatically move keywords to other campaigns in order to create optimal and profitable PPC campaigns.

This feature includes 2 options:

• You can move a strong performing search term as a keyword to another campaign/group and add this search term to the original campaign’s negative search terms. This scenario, known as Keyword Harvesting, allows you to run an auto campaign and sellerboard will identify the most profitable keyword on autopilot.
• You can move a poorly performing search term to negative search terms in order to improve your overall campaign performance. sellerboard can identify these search terms based on the criteria that you provide and add them to the negative search terms.

Manual approval & autopilot mode

Choose from 3 options for automation:

• On: sellerboard will lautomatically calculate and apply bid and keywords recommendations for your campaigns.
• Test: Bid and keyword recommendations are calculated, but not applied automatically. You can apply the recommendations manually from sellerboard through the actions menu (located under "...").
• Off: Automation disabled. Bid and keyword recommendations are not calculated.