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Start Selling with Amazon

Independent sellers in the U.S. averaged more than $375,000 in sales in Amazon's store in 2025, and more than 75,000 surpassed $1 million in sales.
Start selling on Amazon

Build, grow, and scale your brand with world-class logistics, a proven customer experience, rich data insights, and cutting-edge advertising & marketing solutions.

Customer acquisition

Recent research shows that over half of the sellers in the Amazon store that sell multi-channel prefer Amazon for customer acquisition.

Fastest-growing channel

In recent research, nearly 60% of the sellers in the Amazon store that sell multi-channel cited Amazon as their fastest-growing channel.

Influencers

Sellers have the opportunity to reach millions of customers in over 180 countries as an Amazon selling partner.

Don’t have an Amazon Seller account?

Register on Seller Central
Additional resources
Contact Amazon Seller Central Support

Frequently asked questions

To get started as an Amazon seller, begin by choosing a selling plan and setting up an Amazon selling account. Make sure you have access to your bank account number and bank routing number, chargeable credit card, government-issued national ID, tax information, and phone number to complete your registration.
Selling in the Amazon store can be very profitable. In 2025, independent sellers in the U.S. averaged more than $375,000 in sales in Amazon's store - nearly 30% more than in 2024 - and more than 75,000 independent sellers surpassed $1 million in sales, a 36% increase year over year.
There are many ways to increase sales in the Amazon’s store. Appeal to Prime members by using Fulfillment by Amazon (FBA) to offer customers Prime shipping. You can also:
  • Up your advertising game by offering promotions, coupons, or lightning deals.
  • Register as a Brand Owner and build your own brand experience using Amazon Stores.
  • Create A+ content to drive sales.
  • Manage customer engagement to market directly to customers who follow your brand.
  • Learn more by clicking here