The customer lifetime value (LTV) is the revenue that an average customer generates throughout their lifespan as a customer (including their repeat purchases). The LTV dashboard allows you to analyze the lifetime value of your customers. Understanding the LTV helps you put together effective marketing plans, plan your customer acquisition cost (CAC), and evaluate how much you should invest in retaining your current customers versus acquiring new customers.
With the LTV dashboard in sellerboard, you can track the lifetime value of your customers by different KPIs (accumulated sales/orders per buyer). You can also drill down and analyze these KPIs by product and see how they develop over time.
sellerboard monitors your seller feedback and your listings and notifies your per email about important events you should take action on (e.g. hijackers or fee changes). Monitored events include:
Listing changes: listing name, description, main image, product category
Amazon hijackers are one of the most annoying problems that every Private Label seller can face. Hijackers can sometimes change your listings to fit their products. In this case you should take action immediately.
New sellers on the listing and loss of the Buy Box.
It's easy not to notice a new seller on one of your listings, especially if you have many products. This might be a hijacker though. Sellerboard will notify you per email or in the dashboard if the number of sellers on a listing is changed or if you lose the buy box.
Changes in FBA fee, product dimensions and/or referral fee
Sometimes Amazon changes the dimensions of your product and if you're unlucky, the FBA fee. This event is very hard to notice for a seller and might cost you a lot of money. Sellerboard will notify you about such changes, so that you can take action (e.g. by contacting seller support and asking them to re-measure the product). Also, the referral can be increased unexpectedly (e.g. if the product category is changed). If the new category is incorrect, you should try to change it back ASAP.
Negative or neutral seller feedback
If you get a negative or neutral seller feedback, you should respond to it, contact the customer and try to solve the problem or try to delete it.
Parent ASIN removed or changed, new child ASIN's added
You can configure the types of alerts you'd like to receive and the notification type (email and/or message in your sellerboard dashboard) under Settings => Alerts in your sellerboard account.
За допомогою PPC Дешборда Ви можете проаналізувати прибутковість Ваших кампаній, рекламних груп і навіть окремих ключових слів. Всі дані підтягуються автоматично з аккаунта Амазон і Вам не потрібно нічого вводити вручну! Однак, є кілька дуже важливих показників, які Ви не знайдете в Seller Central.
Перший показник - оціночний прибуток. sellerboard придумали алгоритм найбільш точної оцінки прибутку по кожній кампанії, групі і навіть ключовому слову.
Наступний показник - це ACOS беззбитковості. Він допоможе Вам зрозуміти, при якому ACOSі витрати на рекламу почнуть окупатися.
Ще один показник - це Бід беззбитковості. Він покаже, при якому приблизному біді, враховуючи поточну ситуацію, Ви б отримували з реклами стільки ж, скільки вкладали в неї. Грунтуючись на цій інформації ви зможете прийняти рішення про збільшення або зменшення біду. Скоро буде випущена також система автоматичного бідінгу!
Our inventory alerts will help you never run out of stock again! For every product you can configure the manufacturing and shipping time to the FBA warehouse or your prep center. We calculate the adjusted sales speed by product, based on your past sales, configurable seasonality parameters and projected growth. Sellerboard notifies you when it's time to place another order with your supplier and provides a quantity recommendation. You will also get a notification when it's time to send products to the FBA warehouse from your prep center.
If you manage multiple clients sellerboard accounts - you will enjoy easy access to all of them at once. Just let your clients invite you to access their sellerboard accounts and use your agency’s credentials to manage them all. Switch between multiple sellerboard accounts anytime with a single click, no re-login required.
Yes. sellerboard uses Amazon's SP API to access your sales data.
This is Amazon's standard way of exchanging information with third party applications. You can authorize sellerboard to access your amazon account, as well as revoke this authorization at any time.
You don't have an amazon seller account yet? Register now and build your own ecommerce business.
You don't have an amazon seller account yet? Register now and build your own ecommerce business.