The customer lifetime value (LTV) is the revenue that an average customer generates throughout their lifespan as a customer (including their repeat purchases). The LTV dashboard allows you to analyze the lifetime value of your customers. Understanding the LTV helps you put together effective marketing plans, plan your customer acquisition cost (CAC), and evaluate how much you should invest in retaining your current customers versus acquiring new customers.
With the LTV dashboard in sellerboard, you can track the lifetime value of your customers by different KPIs (accumulated sales/orders per buyer). You can also drill down and analyze these KPIs by product and see how they develop over time.
sellerboard监控您的卖家反馈和您的产品页面,并通过电子邮件通知您对重要事件应采取行动(例如劫持者或费用变更),监控事件包括:
亚马逊跟卖是每个品牌卖家都可能面临的最烦人的问题之一,跟卖者有时会改变你的产品页面以适应他们的产品,在这种情况下,您应该立即采取行动。
新卖家的登录和购买框的丢失。
不容易注意到某个产品页面上的新卖家,尤其是当您有很多产品时,不过这可能是跟卖者,如果产品页面上的卖家数量发生改变或您丢失了购买框,sellerboard将通过电子邮件或仪表板通知您。
亚马逊配送费用、产品尺寸和/或销售佣金的变化
有时亚马逊会改变你产品的尺寸,如果你不走运产生额外的亚马逊配送费用。对于卖家来说,这件事很难引起注意,可能会花掉你很多钱。sellerboard将通知您此类更改,以便您采取措施(例如,通过联系卖家支持并要求他们重新测量产品)。此外,如果产品类别发生变化,销售佣金可能会有所增加,如果新类别不正确,请尽快改回来
差评或中评的卖家反馈
如果您收到差评或中评的卖家反馈,您应该回复,联系客户并尝试解决问题或尝试删除。
母商品编号已移除或更改,新的子商品编号添加
您可以在sellerboard帐户中的“设置=>警报”下配置要接收的提醒类型和通知类型(sellboard仪表板中的电子邮件和/或消息)。
操作面板是分析关键性能指标的主要工具。 在这里,您可以实时查看您的每日利润,以及深入了解任何时间段或产品,并查看所有费用。 所有数据都将自动添加到您的sellerboard,您无需手动输入任何内容! 并且,有一些非常重要的指标,您在“卖家中心”找不到。
第一个指标是估算利润。 sellerboard提出的算法为每个广告系列,群组甚至关键词获得最准确的利润估算值。
下一个指标是收支平衡的 ACOS。 它将帮助您了解从开始到结束的不同阶段的ACOS广告费用。
另一个指标是收支平衡出价。 它将根据您的投资情况,从PPC收到的数据来指示估算出价的估算值。 根据此信息,您可以决定是增加还是减少出价。 自动出价系统即将发布!
Our inventory alerts will help you never run out of stock again! For every product you can configure the manufacturing and shipping time to the FBA warehouse or your prep center. We calculate the adjusted sales speed by product, based on your past sales, configurable seasonality parameters and projected growth. Sellerboard notifies you when it's time to place another order with your supplier and provides a quantity recommendation. You will also get a notification when it's time to send products to the FBA warehouse from your prep center.
If you manage multiple clients sellerboard accounts - you will enjoy easy access to all of them at once. Just let your clients invite you to access their sellerboard accounts and use your agency’s credentials to manage them all. Switch between multiple sellerboard accounts anytime with a single click, no re-login required.
Yes. sellerboard uses Amazon's SP API to access your sales data.
This is Amazon's standard way of exchanging information with third party applications. You can authorize sellerboard to access your amazon account, as well as revoke this authorization at any time.
You don't have an amazon seller account yet? Register now and build your own ecommerce business.
You don't have an amazon seller account yet? Register now and build your own ecommerce business.